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Opting Out Of Personal Offers

Opting Out Of Personal Offers

Many people get personal credit card offers that they don’t want and thus just throw away.  It’s important to recognize though that these offers may contain enough details for a thief to open an account in someone else’s name. That’s a particularly dangerous situation for individuals whose personal information is closely tied to their businesses. One way to reduce the chances of this type of theft is to opt out of credit card offers.

Because of the Fair Credit Reporting Act, the major credit bureaus (Equifax, Experian, Innovis, and TransUnion) offer a consolidated service that lets individuals opt out of pre-approved and pre-screened credit card and insurance offers mailed to your home. You may opt out either permanently or for five years. The five-year opt out process can be completed online. The permanent opt out process can be started online and is completed by mail.

When opting out, you'll be asked to provide certain personal information, including your home telephone number, name, Social Security number, and date of birth. The information you provide is confidential and is only used to fulfill your request. Visit for more information or to opt out.

You can also take the process a step further. The Direct Marketing Association (DMA) provides a Mail Preference Service that allows you to get some types of commercial mail while stopping others. The DMA separates mail into four categories: credit offers, catalogs, magazine offers, and other mail offers.

It's up to you to decide what you do and do not want for each category. Within each category you can choose whether you want mail from specific companies or organizations or you can choose that you do not want offers from companies or organizations you have not conducted business with within the last year. Your choices then remain in effect for five years unless you change them. For more information or to register, visit

By limiting the offers you receive, you reduce an identity thief's chances of responding to a solicitation on your behalf. As an added benefit, you lessen the environmental impact generated by all those pieces of unwanted mail.

The information included on this website is designed for informational purposes only. It is not legal, tax, financial, or any other sort of advice; nor is it a substitute for such advice. The information on this site may not apply to your specific situation. We have tried to make sure the information is accurate, but it could be outdated or even inaccurate, in parts. It is the reader's responsibility to comply with any applicable local, state, or federal regulations, and to make their own decisions about how to operate their business. Nationwide Mutual Insurance Company, its affiliates, and their employees make no warranties about the information, no guarantee of results, and assume no liability in connection with the information provided.